Coco Levitski's profile

NEWELL RUBBERMAID

Back to School Strategy and Creative
Rubbermaid, Goody, Sharpie, Papermate and Uni•ball
 
 
 
Trend research includes cultural and global trends, fashion, interior design, color, textiles, pattern, and materials. 
Mash Up trend of mixing and matching various patterns applied to new product development for Goody.
Interchangeable graphic patterned lids for Rubbermaid's underbed containers. 
Illustration of new product developments based on Mash Up trend of mixing and matching patterns.
Upcoming trend forecasted focusing on new technology in materials and printing allowing various techniques for packaging and products.
Be Brilliant! Splashy glittered hologramed packaging created across the Papermate, Uni-ball and Sharpie brands for a unified Back To School look.
The Be Brilliant look continues with lunch boxes and bottles, tied in with Goody elastics as apart of a complete Back To School merchandising set.
Back To School displays that would hold pens and markers on one side, hair ties and brushes on another. Rubbermaid products that can be personalized, mixed and matched encouraging cross merchandising.
NEWELL RUBBERMAID
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NEWELL RUBBERMAID

Trend Forecasting and Product Development for Goody, Sharpie, Rubbermaid

Published: